Tuesday, August 30, 2011

August Numbers for AC360

The interpretation of the numbers come from CNN so there is some spin but still interesting.


TOPS MSNBC AT 8PM IN P25-54 AND IN TOTAL VIEWERS AND THE DEMO AT 10PM

• CNN’s AC 360 at 8 pm topped MSNBC in the key demo (219k vs. 199k) in August. The show also increased an impressive +74% in P25-54 vs. a year ago – 219k vs. 126k; MSNBC decreased -25% (199k vs. 265k) and FNC’s O’Reilly Factor was up +5% (679k vs. 644k). In total viewers, AC 360 was up +47% (662k vs. 451k); MSNBC was down -15% (817k vs. 964k) and FNC increased +7% (2.910m vs. 2.719m) compared to last year.

• At 10 pm, AC 360 topped MSNBC’s The Ed Show/Docs by +21% in the key demo (267k vs. 220k) and in total viewers (750k vs. 731k) in August. CNN had strong ratings gains at 10pm, increasing 55% in the key demo (267k vs. 172k) and 34% in total viewers (750k vs. 560k) vs. a year ago. MSNBC’s The Ed Show/Docs was up only +8% (220k vs. 204k), while FNC remained relatively flat, +1% (457k vs. 452k) compared to a year ago. In total viewers vs. a year ago, AC 360 was up +34% (750k vs. 560k), while MSNBC grew +37% (731k vs. 534k) and FNC increased just +2% (1.821m vs. 1.780m).

To read the entire press release visit our sister blog All Things CNN.

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