Thursday, January 26, 2012

'Anderson' Weekly Ratings News for Week Ending January 15, 2012

For week ending January 15th ~

From Broadcasting & Cable ~

Syndication Ratings: As Winter's Cold Takes Hold, Syndies Heat Up
'Phil' takes back talkers, 'Judy' hits season high and 'Big Bang' keeps exploding

With the holidays over and winter in full swing, several syndicated series hit season highs in the week ending Jan. 15.

CBS Television Distribution's Dr. Phil took the talk crown back from Dr. Oz, adding 10% to hit a 3.2 live plus same day average household rating, according to Nielsen Media Research.

Sony's Dr. Oz was steady in second place at a 3.0, but was the top talker among the key women 25-54 demographic at a 1.8, a series high for Oz in the demo. Disney-ABC's Live! with Kelly also was flat at a 2.7 and Warner Bros.' Ellen at a 2.4. Ellen tied NBCUniversal's Maury, which softened 4% to a 2.4, although it remained the top talker among women and adults 18-34 and 18-49 for the 33rd week in a row.

CTD's Rachael Ray held steady at its season high 1.8. CTD's The Doctors improved 7% to a 1.6, and jumped 50% among women 18-34. NBCUniversal's Jerry Springer slipped 6% to a 1.5. Debmar-Mercury's Wendy Williams, back in original episodes, rose 27% to hit a new season high 1.4.

Wendy was particularly strong in demos, tying for fourth among women 18-49 with Live! and Ellen at a 1.1, a 57% week to week increase. Wendy came in sixth among women 25-54, also at a 1.1, a 38% increase, and the show came in second among women 18-34 at a 1.0, a 67% increase for the week.

Warner Bros.' Anderson had the biggest gain of any rookie first-run show, shooting 25% from the prior week to a new series high 1.5, and for the first time tied 20-year veteran Jerry Springer. In addition, Anderson grew 29% among women 25-54 to a 0.9.
(please click on link for the full article)

Blogger's Note - While it sounds good to say 'Anderson' saw a 25% gain, when working with small numbers, percentages can be mis-leading. Last week 'Anderson' matched it's lowest 1.2 mark of the season and this week matched it's highest 1.5 mark of the season. It's the first time 'Anderson' has been compared with the Jerry Springer show! It seems that 'Anderson' has yet to break through and steadily gain an audience.

From TV by the Numbers ~

Syndicated TV Ratings: 'Wheel Of Fortune' Stays Ahead Of 'Judge Judy;' 'Dr. Phil' Is Top Talk Show
Dr. Phil edged Dr. Oz for top talk show honors though Dr. Oz had its best week ever with women 25-54 (and was the top talk show in that demographic).

'Anderson' is not ranked in the top 25 syndicated show (nor has it ever been), but his link gives perspective for where some of his competition ranks....
(please click on link for the full article)

Also ~

There is an article from Broadcasting & Cable that is for subscribers only, but their home page listed this tease ~

Time to Talk The Talk -- Finally

Talk shows will be all the talk this fall, with four new entries—Katie, Steve Harvey, Ricki Lake and Jeff Probst—prepping to join established shows Dr. Phil, Dr. Oz, Rachael Ray, The View and Live! With Kelly and He Who Shall Be Named, as well as talkers still struggling to secure a foothold: The Talk,The Chew, The Revolution, Anderson Cooper, Jeremy Kyleand Wendy Williams.

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Anonymous said...

When I saw that Anderson tied with Springer my first thought was the same as yours it's really telling an NOT in a good way. But will they listen, I doubt it because as long as you have access to T&T and other TLC shows for guests you won't listen to anyone. Anderson needs to get a reality check - it's NOT working and he needs to do something SOON. A renewal doesn't mean anything nowadays you can be canceled at any time.

Anonymous said...

I looked forward to 'Anderson' and am sorely disappointed in both content and presentation. The topics just get worse by the week and I feel like I have whiplash from all the repeats of subjects and the interviewing of people. When I do check out a show that I might be interested in, I often turn it off because I feel like my intelligence is being insulted. I can't believe that this garbage is coming from Anderson Cooper. I don't think the show will last much longer.

Anonymous said...

@anon 5:21 PM: hasn't the show been renewed for another year?

Was the last of his show today about kids soaking tampons in vodka? Please tell me this is not true.

I am so turned off by him that I never bother watching it and rarely watch 360 anymore.

Anonymous said...

@anon 6:11 it has been renewed and I heard about the Vodka thing earlier today and DL mentioned it - glad I didn't watch and I don't watch 360 that much anymore and rarely the afternoon show. Both are big disappointments.


Anonymous said...

Anderson is the executive producer of the daytime show. That must mean he is in charge of hiring the people who work on the program itself (i.e. bookers, all of that) as well as the topics and subject matter. He must be approving the tampons and tiara girls etc. repeated topics. does Anderson ideas? or ARE these his ideas?

I am all for hiring young people, they are great....but Anderson also needs experienced people too to help.

Anonymous said...

I am in agreement with everyone here.
The minute Anderson started this day business, I knew I'd be disappointed.
Except for Judge Judy and Ellen, there is literally, nothing on in day time, that is for people who consider themselves well read and educated.
And I wasn't going to watch Anderson move his lips and talk about nonsense.
IMHO, Anderson has become a clone of everyone else, no originality whatsoever.
He should be pulled.
It would be a blow to his ego, but it would also be a badly needed wake up call.
And sadly, I too, have stopped watching 360. I just can't watch someone I'm slowly losing resecpt for, and that's unfortunate.

Anonymous said...

Let's look back on the topics for the week these newest ratings are based upon.
Mon 1/9 Dating for Dollars & Pet Cloning
Tue 1/10 "Dance Moms" and Caylee Anthony Medical Examiner
Wed 1/11 Are Stay-at-Home Moms Lazy? Plus Kathie Lee and Hoda
Thu 1/12 Suze Orman and Viral Video from Franchesca
Fri 1/13 Women in Love with Prisoners

I do understand that "Anderson" has to appeal to the soccer moms; they're the majority of people at home during the daytime watching daytime talk shows.

Anderson may have increased his ratings but I don't see the "elevation" of the talk show genre which he talked so much about before the show started.

Maybe he's okay with a bump in viewers with these kinds of topics. But he's alienating his fans who love him for the smart journalist he is on CNN.

"Anderson" has been on for only six months or so. That's still new. I'm hoping there will be more tweaking and adjusting.


Anonymous said...

Jaanza while he seems to be trying to appeal to soccer moms I think they are under evaluating the intelligence of these people. Soccer moms may spend their times driving their kids back and forth to whatever activity they may be involved in, but that doesn't mean they are not interested in what is going on in the world or how things effect their families. However, the people at Anderson seem to think that these moms and whomever might tune in to the show during the day is only interested in tabloid news, the latest from reality TV, etc., but they are wrong. I am not a soccer mom, but I am home during the day and find myself turning Anderson off because the shows are, for lack of a better word, stupid.

Six months is a long time for a show to find its niche, and Anderson just doesn't seem to be on the right path which is too bad because I didn't want him to fail.