Wednesday, February 08, 2012

'Anderson' Ratings News for Week Ended January 29, 2012

For the week ending January 29, 2012....

From Broadcasting & Cable ~

Syndication Ratings: 'Dr. Phil' Solidifies Top Status in Slow Syndie Week
'Judge Judy,' 'Wheel of Fortune' lead all of syndication

Headed into the February sweep, most syndication strips held back their best episodes in the week ending Jan. 29, resulting in some lackluster ratings....

Warner Bros.' rookie, Anderson, which had been climbing in the ratings, dropped back to a 1.4, off 13% from the series high it set the prior week.

From Variety, dated Saturday, February 4, 2012 (prior to the above ratings news) ~

'Anderson' picking up ratings steam
Talkshow playing to host Cooper's strengths

Syndicated Warner Bros. talker "Anderson," starring CNN anchor and household name Anderson Cooper, is showing some ratings traction after getting off to a slow start in September.

In the week ending Jan. 22, "Anderson" hit a series high 1.6 national household rating, up 7% from the prior week, and up 33% from two weeks earlier.

"Anderson" already has been renewed for a second season, with Fox picking up the show in New York, Minneapolis and Tampa next year and renewing it in Los Angeles, Chicago and Boston. By acquiring the show, Fox gave "Anderson" a second chance, because Tribune wasn't planning on renewing it in New York.

Though "Anderson" is on the rise in the national ratings, it's still struggling on Tribune's WPIX New York, where it averaged a 0.6 at 4 p.m. in the November 2011 sweeps, and was the lowest-rated show on the station for the entire day. Meanwhile, Fox's WNYW New York, where "Anderson" is headed in September, is on a sharp ratings upswing this season.

The team behind "Anderson" has been working on growing the show, switching out its original executive producers -- Lisa Morin and Jim Murphy -- in favor of Terence Noonan, who came aboard in November.

The team also is making sure to play to Cooper's strengths, staying up to the minute with its choices of guests and segments, says Hilary Estey McLoughlin, president of Telepictures, the division of Warner Bros. Television that produces "Anderson."

"We really tried to focus on staying topical and on what Anderson's point of view is on current stories, which is clearly what people admire and respect about him," says McLoughlin. "He has a great handle and point of view on a broad range of material."

"Anderson" also has been able to grab some strong celebrity bookings in recent weeks, including Angelina Jolie, Drew Barrymore, Matt Damon, Scarlett Johansson, Katherine Heigl, Dolly Parton and Madonna.

"Celebrities like him," says McLoughlin. "He asks good and challenging questions but doesn't make them uncomfortable. He provides a different take on the celebrity interview."

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Anonymous said...

Only 0.6 in NYC? Yikes, that's bad.

Interesting quotes from McLoughlin about "playing to Anderson's strengths, staying up to the minute with its choices of quests and segments." Is that how you get shows like "Is My House Making Me Fat?"?

I wish Anderson all the sucess in the world but oftentimes "Anderson" just doesn't measure up to what I expected from him. He wants to emulate Phil Donahue and there have been moments that has occured. However, taking the long view of the show so far, it falls short.

I'm still hoping "Anderson" can turn it around and change my mind.


NancyB said...

I just watched the episode of your interview with Madonna which was great. I love the way you interact with your guests. My take is that you put them at ease and allow them to show themselves for who they are. Madonna, as well as some other guests and audience members, have made comments on your style of dress, or lack there of. I think you look great! Your sleek and toned and I think your style of dressing sets the tone for a relaxed, homey chat with even the biggest celebrites. So, don't let yourself be bullied into changing anything. You're a pleasure to look at just the way you are.
Port Washington, NY

Anonymous said...

If Anderson's producers wanted to "play to his strengths," they'd tell him the truth and let him go back in the field.
He has no strengths as far as a talkshow host or personality.
It is the same old same old.
And as far as switching his station to a stronger FOX affiliate, let's hope his competition is as inempt as he is, next season or he's history.
In fact, he should be history now.

Anonymous said...

Anderson's producers are too little too late. It's not about how good he looks or how well he relates to celebrities, it's about how he relates to his audience and I don't mean the fans in the studio. The topics don't relate to many of us, but his staff doesn't see that.

I agree with Jaanza that Anderson needs to get out into the field again. I don't mean overseas, Mardi Gras is coming up, take the show to NOLA or down to the Gulf case in general. But oh no that's not what the staff wants, they want celebrities and toddlers and tiaras. Well Anderson it's not about what your staff WANTS, it's about what will pull in viewers. Start acting like a talk show host you wanted to be AND NOT what others envision you as.

Anonymous said...

That picture here of Anderson "posing" in the red sweater screams "oh look at me how hot I look". Are we supposed to forget that the content of of the show is lousy?