For week ending March 11th ~
From Broadcasting & Cable
Syndication Ratings: Syndies Hit Spring Slump
Almost all shows down or flat in the aftermath of February sweeps
Flat is the new up, with almost every show in syndication losing ground in the week ending March 11 as the highly-promoted February sweeps came to an end.
In daytime, CBS Television Distribution's Dr. Phil topped the talk chart for its 20th time this season, losing 9% for the week to a 2.9, but adding 4% for the year. Likewise, Sony's Dr. Oz declined 10% to a 2.7. Disney-ABC's Live! with Kelly fell 4% to a 2.6. Warner Bros.' Ellen faded 8% to a 2.4, tying NBCU's Maury, which was flat but up 20% for the year. CTD's The Doctors and Rachael Ray each eased 6% to a 1.6 and 1.5, respectively. NBCU's Jerry Springer and Steve Wilkos each were unchanged at a 1.5 and 1.4, respectively, although Springer improved 25% year to year. Debmar-Mercury's Wendy Williams dropped 17% to a 1.0, tying Sony's Nate Berkus, which fell 9%.
Warner Bros.' top rookie, Anderson, dipped 7% to a 1.4. Debmar-Mercury's Jeremy Kyle sputtered 14% to a 0.6. Entertainment Studios' We the People declined 20% to a 0.4 In late-night, CTD's new dating show, Excused, slipped 14% to a 0.6.
TV By The Numbers Top 25 Syndicated Shows for comparison
Syndicated TV Ratings: 'Big Bang Theory' Tops 'Judge Judy;' 'Dr. Phil Still Top Talker
Please click on link for list, which is for week ended March 11th.
The Wrap.com posted the following article about filling the "Oprah" daytime void ~
Tough Talk: Can Katie Couric Claim Oprah Winfrey's Old Daytime Crown?
Ten months after Oprah Winfrey signed off her long-running syndicated daytime talk show, the TV industry is still trying to fill the vacuum.
There is no shortage of contenders – or shows – trying to reclaim the daytime talk show crown from Winfrey, who has her hands full running her OWN network. But it’s not easy to dominate daytime programming in this day of splintered media outlets, any more than it is to launch a new network.
Just ask Winfrey: On Monday, she laid off 30 staffers after cancelling Rosie O’Donnell’s talk show on Friday.
All eyes are now on Katie Couric, who launches “Katie” in the fall, to see if she will have more luck than CNN star anchor Anderson Cooper in the daytime talk show arena. She is one of several contenders to launch next season, including “Survivor” host Jeff Probst, “Family Feud” host Steve Harvey and talk-show vet Ricki Lake.
"Katie Couric will probably do better -- I think she's a little more versatile, and she's well-known," Brad Adgate, Senior VP Research at Horizon Media, told TheWrap. He also suggests that Couric might have an additional initial edge as the 2012 election season kicks into high gear, given her run as “CBS Evening News” anchor and “The Today Show” before that.
Although, he noted, Couric's fellow former “Today Show” host Jane Pauley didn’t last long with "The Jane Pauley Show," her bid for daytime talk glory.
As the ghosts of talk show hosts past can attest, it’s not easy to succeed – regardless of the time of day. Programmers are increasingly gravitating towards daytime talk shows because they’re cheaper to produce than soap operas or other scripted fare. The right host, or mix of hosts, can cut through the media noise.
"It's not an expensive proposition -- it's relatively inexpensive to produce, and I don't think that's going to go away," Adgate said.
Even so, with the pie being split so many ways, it's going to be tough for any one particular talk show to dominate the way "Oprah" did in her 25 year run -- or even come close to that. Women 25-54, a key demo for daytime talk, continue to work outside the home. And those women who do stay home are likely to be of the "helicopter parents" variety, who "are more interested in monitoring what their children are watching" than developing their own viewing loyalties, Adgate said.
Already, there are signs of oversaturation. Cooper’s syndicated daytime show “Anderson” debuted in September and has never really gotten any traction. His show averaged a little under 2 million viewers for the week of Feb. 20 – 26, the most recent ratings available. His co-executive producer Jim Murphy departed in late January, apparently to return to the news side.
Adgate doesn’t think anyone can capture Winfrey's former ratings at this point.
"I don't think that's a reasonable expectation. I think that these shows are going to face a lot of stiff competition," Adgate said. "If you can get three million viewers, that's a hit."
Please click on the link for the full article describing the talk show market and it's new entrants for Fall 2012.