Syndication Ratings: 'Dr. Oz' Tops 'Dr. Phil' as March Madness Continues to Disrupt Syndies
'The Insider' only series to show double-digit growth in week ended March 25
In the wake of warm weather, March Madness and plenty of repeats, most syndicated shows were down or flat in the week ended March 25 and several shows fell to new season lows.
Sony's Dr. Oz took over the talk-show crown, climbing 8% to a 2.8 live-plus-same-day household ratings average, according to Nielsen Media Research. Oz beat the typical leader, CBS Television Distribution's Dr. Phil, which fell 4% to a new season-low 2.5 after spending the week in repeats and facing frequent preemptions due to coverage of the NCAA basketball tournament.
Disney-ABC's Live! with Kelly, also in repeats, fell to a new season low, declining 4% to a 2.4. Warner Bros.' Ellen was flat at a 2.3. NBCUniversal's Maury dropped 4% to a 2.2, but remained the top talk show among young female demographics. CTD's Rachael Ray and The Doctors each added 7% to a 1.5. NBCU's Steve Wilkos was flat at a 1.2. Debmar-Mercury's Wendy Williams added 10% to a 1.1. Sony's Nate Berkus, which will end its run after this season, declined to a new season low, dropping 10% to a 0.9.
Among the newcomers, Warner Bros.' Anderson slipped 7% to a 1.3. Debmar-Mercury's Jeremy Kyle was flat at a 0.6. Entertainment Studios' We the People advanced 25% -- or one-tenth of a ratings point -- to a 0.5.
'Anderson' Episodes for the week ended March 25th:
Tuesday, March 20: TLC's 'Little Couple'. Plus, 'American Idol' Castoff
Wednesday, March 21: Caught on Tape! Plus, Ashley Judd
Thursday, March 22: The Boy Who Can Not Eat. Plus, Kathy Bates
Friday, March 23: Jon Hamm and John Slattery of 'Mad Men'
Syndication Ratings: Syndies Steady as March Madness Winds Down
Drs. 'Phil' and 'Oz' tie for talk's top spot; 'Big Bang' leads all of syndication
Syndies were mostly steady in the week ended on April Fool's Day, Sunday, April 1. Most shows were in repeats, but with March Madness rolling to an end and television viewing up during the week, the net effect was that most shows held their own.
CBS Television Distribution's Dr. Phil bounced back to a 2.7 live plus same day household ratings average, up 8% from the prior week and showing the most growth for the week of any daytime show. Sony's Dr. Oz dipped 4% to a 2.7, tying Dr. Phil to remain atop the talkers for the second week in a row.
Disney-ABC's Live! with Kelly, still airing repacked episodes, remained at its season-low 2.4. NBCU's Maury edged up 5% to a 2.3. Warner Bros.' Ellen eroded 17%, daytime's biggest decline, dropping to a new season-low 1.9. CTD's The Doctors added 7% to a 1.6, and everything else was steady: CTD's Rachael Ray, NBCU's Jerry Springer, NBCU's Steve Wilkos, Debmar-Mercury's Wendy Williams and Sony's Nate Berkus all remained at a respective 1.5, 1.4, 1.2, 1.1 and 0.9.
Warner Bros.' rookie talker Anderson and Debmar-Mercury's Jeremy Kyle both were steady at a 1.3 and 0.6, respectively. Entertainment Studios' We the People declined 20% to a 0.4.
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'Anderson' episodes for the week ended April 1:
Monday, March 26: Kristin Chenoweth (GCB) and Extreme Sleep Disorders
Tuesday, March 27: Modern Day Arranged Marriages and The Bully Project
Wednesday, March 28: AMERICAN IDOL’s Latest Castoff and Niecy Nash, plus,the Long Island medium who claims she can communicate with the dead
Thursday, March 29: Kristen Johnston and Renegade Moms
Friday, March 30: Miss Robbie Montgomery and Dangerous Distractions