Wednesday, May 02, 2012

Some Anderson Extras

The Los Angeles Times had an article yesterday about the strong decline in AC360's primetime ratings. As we've said in the past comparing now to this time last year isn't always a fair comparison but it is interesting:

The news keeps getting worse for CNN, with April ratings that sunk to their worst levels in more than 10 years.

The ill tidings for the No. 3 cable news network were led by the 10 p.m. airing of "Anderson Cooper 360," which slid 26% compared with the same period a year ago, to 522,000 total viewers, according to Nielsen.

But that wasn't all. CNN's total-day viewership averaged 357,000 viewers — a decline of 21% compared with April 2011 and the network's worst performance in the category since August 2001. By comparison, Fox News stood at 1.1 million (up 2%), while MSNBC was a distant second with 425,000 (flat).

Asked for comment, a CNN spokeswoman emailed: "News ratings are cyclical."

Other CNN shows with big dips included "Starting Point" (down 26%), "Erin Burnett Outfront" (down 22%) and "John King USA" (down 24%).

TVNewser was a little gentler in their analysis:

Compared to the busy month of April 2011, April 2012 saw a dearth of major news events, and CNN’s ratings reflected that. The network was down double digits in total and demo viewers, in primetime and total day. In fact, it was CNN’s worst month in total day since August, 2001, and in primetime since August, 2010.

The ratings for April, 2012:

  • Primetime (Mon-Sun): 508K Total Viewers / 149K A25-54
  • Total Day (Mon-Sun): 357K Total Viewers / 108K A25-54

CNN saw the most substantial ratings declines almost across the board when compared with its competitors. Given the strong news month in April, 2011 that should not be surprising, especially considering that opinion shows more reliably draw an audience than news programs do. That said, the declines are so substantial that a mere slow news month may not be enough to explain the drops.

“AC360″ was the strongest performer on CNN’s lineup, declining only -2% in total viewers and -8% in the demo in the 8 PM timeslot compared to last year, when “In the Arena” held court.

The 4-5PM hour of “The Situation Room” was also only down -4% in total viewers, but dropped -24% in the demo. Nearly every other hour saw double-digit ratings drops.

In the morning,” Starting Point” was down double digits compared to last year, however, the program has been rising in the ratings every month since launch, which would be a positive trend if it continues.

Anderson Cooper recently did an interview with Holly Robinson Peete about her work with 2008 CNN Hero Carolyn LeCroy. Here's the link to the CNN article.

AC360 Transcript

AC360 Podcast


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Anonymous said...

Hang in there...people are just tired and the Presidential Campaign hangovers are happening more often. Also, the article focuses mainly on CNN lagging behind...why?

Anonymous said...

Thanks for posting this. While I'm not happy that Anderson moved into the talk show arena, I think these ratings articles prove that the problems at AC360 are a CNN problem and across the board. Despite the ratings decline Anderson's AC360 is still the highest rated program on CNN.

While I hate to admit it, I don't think Anderson taking on the talk show has effected AC360 (content wise) as much as the direction CNN has taken. It's the CNN news model that clearly isn't working. Without breaking stories in the field, it's panels and pundits and old crime stories repeated to no end. And the balanced political coverage of old has taken on a Republican slant since President Obama took office - more this election cycle than ever. CNN needs new management, starting at the top and from the outside, not promoting from within.

While I know most of Anderson's newsie fans don't like the talk show (me included), I think many would still watch AC360 if the content were better and they didn't have to follow the company slant.

Perhaps Anderson saw the writing on the wall at CNN and that's why he wanted to branch out?


Anonymous said...

My question is what's going on with 60 Minutes? Every season it seems Anderson does less and less stories and those he does do are basically fluff pieces. I still remember his story on "Stop Snitchen" it made nation headlines and even local stations in my area were talking about it. Anderson said he has 3 jobs, but none of them seems to get the attention it deserves. I know you can't "go home again", but I miss the days of Anderson in his bulletproof vest and helmet reporting from the field.

Anonymous said...

The LA Tunes report is perfectly fair showing a strong decline in 360's ratings.
Yes, we know this, because I'm not the only former viewer who has stopped watching anything AC does.
I know that.
So WHY isn't this a fair article and why do you think TVN is "kinder?"
They used false information given to or shall we say "fed them," by CNN management.
360's decline is WAY more than a -2%. No one has to be a mathematical genius figure this out.
And Anderson wasn't doing all sorts of weird "gimmicks" last year at this time.
Last year he was actually reporting and doing his job. So YES the LA Times got it right.
Anderson spends most of his waking hours THIS YEAR promoting his ill fated day show, and it shows.
IT'S FAIR AND HONEST reporting by a paper of fact, not fiction and the ATA team seems to be in denial about 360's decline, just like CNN.
It is MORE than interesting. It is the TRUTH.

Anonymous said...

"While I hate to admit it, it hasn't affected 360 content wise."
Maybe not, but it has effected Anderson and he's the anchor and he's the one bringing in or not, the lowest ratings ever on 360.
So yes, his talk show has hurt his show and the rest of CNN was in decline pre-talkfest.
The entire line-up including and not excluding 360, is a mess.
CLEAN HOUSE or the viewership starting with me, will do it for you.

Anonymous said...

@Anon 5:02 - May be best if you read the articles before bashing the ATA Team. The first article highlights talk about AC360 at 10pm and the second article highlights talk about AC360 at 8pm.

Since you started the "yelling" I'll yell back - GET YOUR FACTS STRAIGHT, if you want people to take your comments seriously.

Anonymous said...

Emphasis isn't yelling and it might be best if you got your time straight so commenters would know who you are addressing.
Evidently "5:02?" hit a raw nerve.

Anonymous said...

@Anon 7:58 I would love for the talk show to go away and for Anderson to be fully engaged in AC360. But like the rest of CNN AC360 was in decline pre-talk show, too. AC360, like much of CNN began slowly losing viewers after the 2008 election. For the last couple of years, when CNN embraced the Tea Party, the decline in ratings has been much faster.

Again, as much as I want the talk show to go away, I think a change in key CNN management positions needs to take place along with a change in the line up and program format across CNN, for AC360's ratings to improve. That or a year of natural disasters, with Anderson reporting from the field!


Anonymous said...

@Anon 10:55 Sorry, my comment was directed at Anon 7:43, but then since that is the only comment with "emphasis", not sure why you had a hard time figuring it out. In Twitter and when texting, all caps is considered yelling; I guess not so in blog speak?

Yes, Anon 7:43 hit a nerve -- It's a pet peeve of mine when someone doesn't bother to get their facts straight, most likely because it's not to their advantage and then accuses others of bias. I have a hard time taking those comments seriously.

Anonymous said...

@12:28PM: Don't know why you are all "bent out of shape."
The LA Times had some very good points and just because it doesn't match or agree with your thoughts, doesn't make them wrong.
I guess the truth hurts.
Next time we shall all whisper the "facts you question."
I stand corrected on "tweetville."

Anonymous said...

Wait I was yelling, sorry but this is a blog or a post so I shall refrain from caps....for NOW.
He did manage to eek out a 413 in the 8PM hour according to TVN. (excuse the caps)
Where's Campell Brown when you really need her?

Anonymous said...

@Anon 8:39 I'm not in denial, I'm not "bent out of shape" - I'm simply pointing out that the LA Times article was talking about AC360's ratings at 10pm and TV Newser was talking about AC360's ratings at 8pm. You can't say TVNewser's information is false based on the LA Times article - that's comparing apples and oranges.

You don't have to whisper around me. I'm a big person and can handle criticism. You're entitled to your opinions and I'm entitled to mine. If it makes your day to post hate about Anderson, AC360 and criticize people who don't share your views, post away!

I'm still confused why people who don't like Anderson, claim they watch nothing to do with him and accuse the ATA Team of "being in denial" bother to come to this site to post their emphatic "hate".

Anonymous said...

For the upteenth time, criticism is not hate.
It is an opinion and the ATA Team is made up members who can defend themselves.
This is the US and we are allowed to disagree with the printed word and it is not necessarily "hate."
Obviously you are out of touch with what other blogs have posted about AC. Now.... that is hate.
This blog does not post hateful comments and you should know better.