Monday, March 18: Co-Host Ana Gasteyer, Money Makeover Bootcamp and Budget-Friendly Dinner Secrets
Tuesday, March 19: Co-Host Nicole 'Snooki' Polizzi, 'Anderson Live' Undercover: Dating Disasters and Meatball Secrets with Owners of 'The Meatball Shop' Restaurant
Wednesday, March 20: Co-Hosts Nicole "Snooki" Polizzi & Jenni "JWoww" Farley, Strange Phobias Intervention, and "The Americans" Star Matthew Rhys
Thursday, March 21: Co-Host Marilu Henner, 'Anderson Live' Investigates: Beauty Salon Nightmares and Fran Drescher
Friday, March 22: Co-Host Judge Marilyn Milian, Scam Alert: How to Avoid the Latest Money Scam and Frugal Friday
Ratings for February Sweeps ~
From Broadcasting & Cable:
Syndication Ratings: February Flops for Most SyndiesBoth of Steve Harvey's shows -- NBCU's 'Steve Harvey' and Debmar-Mercury's 'Family Feud' -- are stand outs
This year's February sweeps weren't so fabulous for most of syndication, with ratings depressed by storms, power outages and coverage of breaking news, especially the manhunt for rogue cop Christopher Dorner who was on the run in Southern California.
Still, it was a good sweep for daytime's top three talkers. CBS Television Distribution's Dr. Phil claimed the title of top talker for the fourth sweep in a row. Phil was the only show to break a 3.0 rating in househollds, holding steady from last February at a 3.4 live plus same day rating, according to Nielsen Media Research, and growing 6% among daytime's key demographic of women 25-54 to lead the pack at a 1.9. Dr. Phil drew nearly 4.5 million viewers per show on average, more than 750,000 viewers above Phil's closest rival.
Although Disney-ABC's Live! with Kelly and Michael and Warner Bros.' Ellen ran neck and neck throughout the entire sweep, Live! prevailed, holding firm at a 2.8, and moving up a rank from last February. Warner Bros.' Ellen climbed to third place from last year's fourth-place tie, gaining 4% to a 2.7.
In fourth place, Sony Pictures Television's Dr. Oz dropped 17% to a 2.5. Last February, Oz came in second behind Dr. Phil.
NBCUniversal's Maury eased 8% to a 2.4, but led the field in both women 18-34 and women 18-49, at a 1.5 and 1.6, respectively.
NBCU's Steve Wilkos broke out, averaging a 1.6, a 14% improvement over last February and the largest year-to-year increase of any talk show. That tied CTD's Rachael Ray, which held steady. NBCU's Jerry Springer also was flat year-to-year at a 1.5.
CTD's The Doctors declined 18% to a 1.4 for the sweep. On Monday, March 11, however, the show climbed 20% in the metered markets to a new one-day season-high 1.8 rating/5 share, with an episode featuring terminally-ill actress, Valerie Harper, who has been diagnosed with brain cancer.
Debmar-Mercury's Wendy Williams picked up 8% to a 1.3. Warner Bros.' Anderson Live, which won't return next season and which was heavily preempted during the sweep, plunged 27% to a 1.1. Debmar-Mercury's Jeremy Kyle, also not coming back next year, declined 14% to a 0.6.
Among the rookie talkers, Disney-ABC's Katie remained the highest-rated freshman talker in its first February sweep, averaging a 1.9 in households, but was down 5% from its 2.0 September premiere. NBCU's Steve Harvey was the rookie standout, however, averaging a 1.6 in households, growing 33% from his 1.2 debut in September. Harvey also jumped 25% among women 25-54 from its first week to a 1.0, tying Katie in that key group.
The two canceled rookie shows -- CTD's Jeff Probst and Twentieth's Ricki Lake -- were up 14% from premiere to a 0.8, and flat at a 0.7, respectively.
NBCU's renewed Trisha spiked 50%, or two-tenths of a ratings point, from where the show started in September to a 0.6. Please click on link to read the full article.