From 60 Minutes Overtime ~
"Stoked" CEO sets the tone at GoPro offices
On assignment for 60 Minutes, Anderson Cooper paid a visit to the offices of GoPro cameras and found an office environment unlike anything he'd ever seen: remote-controlled mini-drones whizzing above cubicles and a scruffy young staff one-upping each other with ideas for the next place to put a GoPro camera.
The man responsible for all this is CEO Nick Woodman, a 38-year-old who designed a small camera that could document his passion for surfing-- not from the shore but from the board.
Today, GoPro cameras capture everything from outer space to, literally, the bird's eye view from a hawk in flight. The company's cameras seem to have an endless number of applications; they've been used by skydivers, mountain climbers, skateboarders, motorcyclists, snowboarders, wildlife filmmakers, and even 60 Minutes camera crews.
"It gets people off the couch and out into the world doing stuff, so it's a noble cause in addition to growing our business," Woodman told Cooper.
Twelve years since the company's creation, Woodman is still surfing, and the success of his company has now earned him the title of one of America's newest billionaires. He has come a long way from where he started: selling cameras out of his van.
"I've interviewed a lot of CEOs," says Cooper. "I've never heard one who says "stoked" as many times as Nick Woodman.
Oceanography with GoPros
Scientist Eric Terrill shows Anderson Cooper how Scripps Institute of Oceanography modifies GoPros to study the ocean floor in new ways. "I'm guessing the sales guy didn't dream of this," says Terrill.