Tuesday, September 28, 2010

A Rough Quarter For The Ratings

Anderson opened 360 with a rundown of tonight's stories: a college student in Michigan has been targeted by a public official, concerns about a new terror threat, and the defense rests on the trial of the home invasion in CT.


MICH. ASST. AG TARGETS OPENLY GAY STUDENT: Interview with Andrew Shirvell

MISH ASST AG TARGETS OPENLY GAY STUDENT: Follow up discussion with Jeffrey Toobin

NEW TERROR THREAT: Discussion with Frances Fragos Townsend and Peter Bergen


360 BULLETIN: Randi Kaye

DEADLY HOME INVASION TRIAL: Discussion with Beth Karas and Jeffrey Toobin


360 BULLETIN: Randi Kaye

TV by the Numbers posted a new article today on 360 and their staggering ratings. According to TV by the Numbers' figures, 360's ratings have fallen more than 40% in the Adult 25-54 demographic when compared to the third quarter of 2009.

Here's their article:

New head of CNN US Ken Jautz has his work cut out for him. As CNN’s 10pm flagship Anderson Cooper 360 continues to dive in the ratings.

The third quarter of 2010 was Anderson Cooper 360′s worst ever for both average viewership (age 2+) and the news advertiser target adults 25-54 demographic. The show was down 42% in viewership and 45% in the 25-54 demo vs. the third quarter of 2009.

Here’s a rundown of Anderson Cooper 360′s quarterly numbers since its debut:

AC360 Transcript

AC360 Podcast

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On_Love_Street_With_Jim_Morrison said...

Andrew Shirvell is an idiot. He has no reason to go after Chris Armstrong. He looks so juvenile having a blog about him and posting those stupid pictures with the Nazi symbol. He needs to be fired. No one should be acting like that.

Well I am not surprised 360 is tanking in the ratings. Anderson keeps taking about the same things over and over and over. Its like that movie Groundhog Day.

judy said...

Thanks for your ratings run down.
I too, checked out AC's competition, Lawrence O'Donnell and though I hope I'm wrong, Anderson's show is in REAL TIME trouble.
While I don't find Mr.O'Donnell in anyway as appealing as AC, he did have his moments. His show has the one biggy that 360 keeps lacking: CONTENT, CONTENT, CONTENT.
Was there any reason for AC to LEAD with some facebook student who is being harassed by someone we could care less about? Yes, we know it was because of the student's sexual orientation, but a big so what.
Has AC check his demos lately??
Maybe that subject is of interest to him but not most of his viewers.
Meantime Mr.O'Donnell was speaking about President Obama and how he's trying to electrify his base again and it was well, INTERESTING.
I will not go into the entire summary but his final LAST WORD involves a guest who is subject to intellectual questioning.
What does AC do? The shot and ends 3 minutes sooner.
And tomorrows guests for "Larry" are none other than, Bob Woodward and David Axelrod! Yes, he actually announces them ahead of time.
Objectively, which show would you rather see??
I know who I'm going to watch and intently.

aries moon said...

Andrew Shirvell sounds like he's in need of a firing and then some serious psychological assistance--I feel for the people who have to come in contact with him on a professional basis.

It will be interesting to see what is in store for 360--either it will be totally overhauled (again) or canceled outright--but I don't see how they can really turn the show around, the ratings are pretty terrible, but at the same time AC tends to have higher ratings than Wolf/Rick/Larry/JK, but I guess that's not saying much. MSNBC is on a roll with its primetime line up and Fox can't really be touched at this point. Anderson's starting to gain a reputation as a tough interviewer and I'd like to see him have a chance to develop more in that area. If Anderson is ultimately cut from the CNN line up, I won't have much use for the network--with the exception of a few reporters and news programs, it rarely holds my attention these days.

I see Anderson decided to put on his dress pants and shoes. The Shot was just gross.

Anonymous said...

Hi, thank you for your post. I missed the show yesterday. Hmm a bit busy yesterday. Thank you for your post.

Anonymous said...

I thought the show was good last night. I watched the interview with Mr Shirvell thinking that I had seen him before. My son and his family live in MI, but that wasnt it. Then it hit me. Anderson had Pee Wee Herman on or his dark twin. OMG after that AS lost all cred with me.

The rest of show kept me watching.

Well, he was dressed nice, but lose the shirt. I dont like that one. JMHO LOL Poor guy


EmmKay said...

The Andrew Shirvell story was impressively bizarre and yet I was totally sucked in. It is completely delusional of him to talk about this student like he is a career politician. It is definitely harassment.

I was glad they kept the panels to a minimum last night. They seem to drag things down and the show needs to have a faster pace and excitement to it.

Anonymous said...

The only part of 360 I watched was AC's discussion with Shirvell and I thought AC did a great job. This isn't the first time Shirvell has targeted someone who is gay, he did it back in 2008 and Mike Cox refused to discuss it then also. I don't care if he is a civil servant I don't think he belongs in the job and should be gone.

Anonymous said...

I can't help but wonder how much cable television subscribership (Is that a word?) has diminished since the start of the economic crisis. It stands to reason that part of the reason for ratings decline is that fewer people can afford the luxury of cable television.

Anonymous said...

TVN is reporting that while AC did well in his demos, with a 250, it is his totals, this time that are dragging him down.
Could it have been his lead story?
O'Donnell's totals were 860 to AC's totals at 560...so again CNN was third.
It is true that O'Donnell now has the upper hand because his lead ins are much stronger. Olberman has proven to be a powerhouse and Maddow, though erratic, is still strong on most nites.
This is where Klein failed, letting an entire brand fall to pieces and not looking and thinking outside the box for creative journalistic talent.
Shame on him and shame on Jim Walton for allowing him to overstay his welcome.

Jacq said...

Judy, you are so right. AC is so more appealing, yet I miss the substance of his earlier reporting.Maybe he needs to be full time at 60 Minutes.