Wednesday, March 14, 2012

'Anderson' Ratings News for February Sweeps

February sweeps came to an end Wednesday, February 29th.

From Broadcasting & Cable

Syndication Ratings: Most Syndies Up in February 2012 Sweep
'Dr. Phil' wins first sweep in show's ten-year history

Almost every syndicated strip showed year-to-year growth in the February sweep, which came to an end Wednesday, Feb. 29.

TD's Dr. Phil won its first sweep ever, while Warner Bros.' The Big Bang Theory and Anderson both showed strong progress since their September debuts. CTD's Judge Judy tied the distributor's Wheel of Fortune to top February's syndicated charts, and all the magazines were up year-to-year on coverage of the Oscars, Grammy's and the sudden death of pop diva Whitney Houston.

In the first sweep without Regis and the second without Oprah, CBS Television Distribution's Dr. Phil took its first sweep of the show's entire ten-year run, improving 10% over last February to a 3.4 live plus same day household ratings average.

In second place, Sony's Dr. Oz, which benefited more than any other talk show by upgrades into Oprah time slots, blossomed 25% over last year to a 3.0.

In its first sweep without Regis, Disney-ABC's Live! with Kelly held steady year to year at a third-place 2.8. Live! won the November sweep, which featured Regis Philbin's farewell tour after almost 30 years with the show.

In fourth place, Warner Bros.' Ellen added 8% to a 2.6, tying NBCUniversal's Maury gaining 24% over last year at this time. CTD's The Doctors and Rachael Ray were the only talkers to lose ground, with The Doctors dropping11% to a 1.7 and Rachael Ray losing 6% to a 1.6. NBCU's Jerry Springer perked up 7% to a 1.5, while Steve Wilkos was flat at a 1.4. Debmar-Mercury's Wendy Williams added 9% to a 1.2, and Sony's Nate Berkus climbed 10% in its final February sweep.

NBCU's slow roll-out Access Hollywood Live, currently cleared in 17 metered markets, added 11% in households from last February to a 1.0 rating/4 share and 20% among women 18-49 and 33% among women 25-54.

Warner Bros.' rookie talker, Anderson, climbed 36% from its September debut to hit a 1.5. At a distant second, Debmar-Mercury's Jeremy Kyle added 40% from its premiere week to a 0.7. Entertainment Studios' We the People gained 25% from September to a 0.5.

NOTE: 'Anderson' November sweep ranking was a 1.4

TV By The Numbers Top 25 Syndicated Shows for comparison

Syndicated TV Ratings: 'Judge Judy' Edges 'Wheel of Fortune' For Top Honors; 'Dr Phil' Again Top Talk Show
Please click on link for list, which if for week ended March 4th.

TV By The Numbers also posted this press release, March 12, 2012.

'Anderson' Shows Spectacular Growth in Feb. 2012 Sweep Ratings

NEW YORK, March 12, 2012 -- In only its second sweep, the nationally syndicated “Anderson,” the daytime talk show featuring CNN and “60 Minutes” personality Anderson Cooper as host, is showing huge audience gains across the nation’s metered television markets, including top TV market New York.

According to Nielsen Station Index data for the February 2012 sweep (Feb. 2-29) released today, household ratings for “Anderson” jumped nine percent nationally and soared 50% in New York, compared to the show’s performance in its first sweep, November 2011.

In its key demographics, the “Anderson” story is spectacular.

Its metered-market sweep average for women aged 18 to 49 spiked 25% nationally, and in New York on WPIX it ballooned a whopping 67%. For women aged 25 to 54, the “Anderson” multi-market average grew by 20%. In New York it scored a 25% gain.

Among “Anderson’s” strongest local markets in February were:

· Pittsburgh, where a 27% improvement boosted it to a 3.3/10 (rating/share) on WPXI at 11 am;
· New Orleans, where a 21% hike pushed it up to a 3.5/7 on WDSU at 2 pm; and
· Knoxville, where it grew to a 3.5/7 on WTAE at 4 pm weekdays.

Among the many celebrities featured on “Anderson” during February 2012 were actress Lisa Kudrow, actor Blair Underwood, actress Courteney Cox, comic Howie Mandel, Janet Jackson, and comic Joan Rivers and her daughter, Melissa Rivers.

NOTE: This press release has left us slightly confused again. While factually correct, "soared 50% in New York, compared to the show’s performance in its first sweep, November 2011" was based on a .5 rating in November 2011 in New York, so .75 is hardly an impressing number for the largest market in the country. Perhaps that's why much of the article is percentages instead of actual numbers? When dealing with small numbers, any gain is going to appear larger when stated as a percentage. (ie. "jumped nine percent nationally" sounds better than saying improved from a 1.4 share in November sweeps to a 1.5 share in February sweeps.) As for "Anderson's" strongest local markets in February... Pittsburgh is the #23 market nationally, New Orleans ranks #53 and Knoxville #59. Just putting some perspective on this press release which was posted with a photo of Anderson appearing on Sesame Street a few years ago; not a recent photo from his daytime show for which the press release was written.

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Anonymous said...

What's with the spin in the TV By The Numbers press releases the last two weeks? They did a press release on 'Anderson' when the show premiered, then nothing until the last two weeks ; in which both articles, while factually correct, have misleading headlines and lots of number play to support their misleading headlines.

Is TP/Warner Brothers deperate? Is Terence trying to hold on to his job? Are they gearing up for ad sales for next year and know their numbers aren't great and there's a lot of new competition in the market for the ad dollars available?

Something tells me there's a lot of scrambling going on behind the scenes of 'Anderson' - new studio, new competition, a summer "re-tooling".....

Anonymous said...

Agree with 3:22PM:
Anderson shows "spectacular growth!"
In USA Today, for the past three weeks, Anderson's spectacular growth show, hasn't even been listed. No advertising whatsoever.
Instead this paper, which has a wide circulation, has Rosie listed, along with Ellen and yes, Live with Kelly.
These are the shows people want to see and that's why they're listed, in the "toughest market in the country."
So this PR is pure BS and I fully agree with you're commentary as well.

Anonymous said...

While watching Bravo recently I saw a promo for Anderson's friend and NYE sweetie, non other than Kathy Griffin.
And guess what folks?
His sweetie, is having herself a "talkfest" on Bravo!
I believe it starts in April and will possibly air at nite, but are all his friends jumping in on this bandwagon???
Sure looks like it and I bet though I'm no fan, Kathy will be a lot better at it, than her friend Andy, I don't mean Cohen.

Anonymous said...

Wow, all this spin for one-tenth of a Nielson number is making me dizzy. Nonetheless, it is good news for "Anderson" and any new daytime talk show will take whatever good news it can get.

But I don't like how the second article labels Anderson as" CNN and “60 Minutes” personality Anderson Cooper" -- not "newsman" or "journalist" but "personality." I don't like it.